Smets art x ZINIA

Art meets Fashion

Zinia x Robby Smets

Anita, the founder of Zinia, discovered the unique art of Robby Smets and was immediately enchanted by his expressive, colorful style. Thus was born the idea of bringing his art to life on our handbags.

Robby’s work is known for its playful, vibrant colors and striking textures, often in his signature “Tutti Frutti” style. For this collaboration, we transformed Robby’s iconic artwork into stylish handbags that are real eye-catchers. Each bag is a piece of wearable art, full of energy and joie de vivre.

“Life is serious enough,” says Robby. “People should be made happy by my work!”

In addition to using Robby’s colorful art on the bags, his iconic “Obby” will not be missing. Obby, an adorable garden gazer that has captured the hearts of many, will be added to each bag as a charming keychain. This playful addition will put a smile on everyone’s face and be a subtle nod to Robby’s cheerful and unconventional style.

Robby’s story is as inspiring as his work. After searching for affordable art for his new home, he began painting on his own in 2005. What began as a hobby grew into a successful career, aiming to make people happy with his colorful creations.

With this collaboration, we bring together Robby’s art and Zinia’s craftsmanship in a unique collection. These handbags are more than just fashion accessories; they are wearable works of art that add a colorful and unique twist to any outfit.

Discover the joyful blend of art and fashion in the Zinia x Robby Smets collection!

Creaties door Robby Smets

Robby Smets unleashes his creativity on our existing collection of handbags, shoes and accessories, transforming them into unique works of art. Each splash of paint is applied with passion and precision, resulting in enchanting designs.

To honor these masterpieces, the handbags are available with a matching wooden storage case so they can be safely stored like true works of art.

Limited Edition Knokke - SmetsArt

For the exclusive Knokke – SmetsArt collection, Robby and Anita put their heads together to create a unique and versatile concept. Robby’s signature style is subtly applied to the handles of the bags.

We also added a playful element: a painted sea creature referring to the seaside town of Knokke-heist. The nice thing is that you can choose which sea creature accompanies your bag and can easily switch between the different animals, adding a personal touch.

Perfect finishing touches with silk scarves

Rounding out the collection are beautiful 100% silk scarves printed with Robby’s playful line pattern. The color palette of these scarves blends seamlessly with Zinia’s range, making them a perfect finishing touch to the bags, or effortlessly pair with any outfit.

Add a touch of art to your look and explore the full collection.

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